Alli for GlaxoSmithKline
When GlaxoSmithKline needed to educate pharmacists about the 'miracle' weight-loss solution they were launching - Alli - they comissioned an interactive learning publication that could be delivered on DVD to all chemists in the UK.
This bespoke product taught the pharmacists all about the product in an engaging and interactive way and helped bring the diet-product to market.
It was replicated and translated in 10 other European languages.
I was Lead Producer on this project working with creatives, developers and translators to bring it to fruition.